Monthly Archives: July 2012

From Sinatra to Springsteen: Do celebrity endorsements matter?

“So it’s Harding, lead the G. O. P.
 Harding, on to victory.
 We’re here to make a fuss.
 Warren Harding, you’re the man for us.” – Al Jolson If you haven’t heard this ditty before, don’t worry — you’re not … Continue reading

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